Tom's of Maine uses naturally sourced, naturally derived ingredients to create personal care products that work. Toms toothpaste for kids is a natural toothpaste that is safe for your child's teeth without using any artificial ingredients or colors. We believe in living for today—and tomorrow! We're guided by our Stewardship Model and over 45 years of expertise. Our passion is finding and combining naturally sourced and naturally derived ingredients to create personal care products that really work. Because our decisions have a lasting impact, we make them thoughtfully. Since 1970, our mission has been to help people live a more natural life. We're transparent about the ingredients we use. We explain where they come from, what they do, and how they are made, so that you can make the right choice for your family and yourself. We share our profits and time. Tom's of Maine donates 10% of product sales to nonprofit organizations working to support health, education, and nature. And we encourage our employees to use 5% of their paid time to volunteer for their favorite causes.