Baby Shark is making a big splash to help your baby learn to love brushing with First Firefly Training Light Up Toothbrush and Natural Strawberry Flavor Training Toothpaste featuring Baby Shark. This First Firefly Light Up Toothbrush is designed for babies, infants and toddlers, with extra soft rounded bristles that are gentle on baby teeth and gums. It features a soft non-slip grip and has extra soft small bristles that are specially designed for little mouths. The 1-minute soft glow light up timer makes brushing more engaging and encourages longer brushing. The First Firefly Natural Strawberry Flavor Training Toothpaste gently cleans baby teeth and gums for a healthy mouth. Great tasting and toddler approved, this toothpaste is safe for baby's first teeth and has no artificial flavors, colors or sweeteners. In addition, this training toothpaste is free of fluoride, sulfates, detergents and gluten, so you can trust First Firefly to be gentle on your little one’s teeth. From their first tooth, you can count on us to help you take care of your baby's smile with our gentle training products. We believe the best products for your baby are the ones that you can trust. Which is why First Firefly goes beyond gentleness to help support a healthy mouth.