Put some radiance into your kids' oral health routine. The fun sparkles of Kid's Crest Cavity Protection Toothpaste make brushing enjoyable and encourage the daily habit. Plus your kids will be fighting cavities with clinically proven Fluoristat that's gentle on tooth enamel. The ADA Council on Scientific Affairs' Acceptance of Kid's Crest Sparkle Fun is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed