Cleure's Original fluoride free and SLS-free toothpaste is a safe solution for everyday oral care. Cleure products avoid additives like mint, menthol, SLS and triclosan. With ingredients like baking soda, xylitol, and dicalcium phosphate, our dermatologist & dentist recommended toothpaste is free of fluoride, cruelty free, gluten free and safe for children, men, & women of all ages. Get all of the great benefits of an effective daily oral routine with clean teeth, without the concerning warning label, and switch to our flavor free toothpaste alternative. This product is proudly made in the USA.